Ian Delaney has a great post* all about the way we customise – or not as the case may be – our online presence.
Digital natives are much more comfortable treating sparkly add-ons as de rigeur according to this report. Not only that but they don’t differentiate between the online and offline version of the content.
More proof if needed that for those growing up with the internet as a central part of their lvies that there is no on- or offline. Just life.
* well it’s an ok post but I just wanted to display the cool image! 😉