We Are Social hosted an event on social media and not-for-profits during the recent London Social Media Week.
I spoke about using social media to campaign and afterwards caught up with event organisers, Media140, for a chat.
You can catch it here…
Strategy + Consulting
We Are Social hosted an event on social media and not-for-profits during the recent London Social Media Week.
I spoke about using social media to campaign and afterwards caught up with event organisers, Media140, for a chat.
You can catch it here…
I had a chance to catch up with Wolfstar's Mark Hanson this morning at Don't Panic's Strategic Social Media conference in Manchester.
He tipped me off that Labour has started planning for the online battle at the next general election by advertising two digital roles at party HQ:
Regardless of your politics these are undoubtably two very exciting roles which will no doubt take whoever secures the positions straight to the frontline of digital political campaigning in the UK.
You can access the full job ads and specs over at the econsultancy jobs
I published a blog post earlier this year in which I questioned the Metropolitan Police's approach to social media and criticised what I perceived to be the wrong organisational attitude.
Rather than looking to embrace social media, listen, adapt and respond to the public and earn the reputation it deserves, comments made by the Met's Director of External Affairs, Dick Fedoricio, in a PR Week interview suggested otherwise:
"If I was seeking to
manipulate people, it would raise a question about how that reduced our
integrity. To be leaning on someone to say "give us a good blog" starts
to raise some ethical issues."
I wanted to return to this issue for a couple of reasons. Primarily, I was shocked (but unsurprised) to see that according the Evening Standard, the Met has now requested that all imagery of its officers hiding or obscuring their badges be removed from photo libraries and image databases (hiding numbers means officers can't be (easily) identified and is an illegal tactic usually performed to allow police to act with impunity while committing – often violent – offences against the public).
While the Standard accuses the Met of trying to "re-write history", a member of the public gets it right in a comment posted on the story:
"If people start uploading such images to Facebook and Twitter, will
they get their collars felt? We seem to be heading in that direction."
Leaving aside the jusdgement of which direction society is heading, the issue of whether material incriminating authorities published publicly in the social web can be removed remains – as does the question: what power do authorities have to, in DIck's words, "manipulate" or "lean on" someone to force removal?
Following the G20 the Met has signed up 6Consulting and Radian6 to run social media monitoring for the force so it's very likely that any 'offending' material will certainly be identified. That said, I return to the point I made originally which was that this approach reveals a traditional command and control communications culture at the Met which will not fit in the distributed, complex, networked world in which we now live.
I mentioned there were a couple of reasons I wanted to blog about this topic again. That's the first, the second is much more personal.
After my previous post in which the Met's Dick Fedorcio told PR Week that he will "not go as far as interacting with bloggers" he went right ahead by 'interacting' with me.
So how did he interact with me? Was it a comment left on my blog post examining the Met's approach to social media? Was it an email explaining the Met's decision not to interact with bloggers?
No. Instead Dick left me a voicemail on my work phone. Why he phoned me at work I don't know (especially given my blog states clearly it's a personal site and encourages contact via my personal email address).
Dick's voicemail was rather aggressive (I'm sure this was unintentional) and stated that he worked for Scotland Yard (again, this is confusing, but I'm sure he meant the Metropolitan Police).
He advised me, in a rather intimidating fashion, that if I planned on blogging about the Met againI should give him a call in advance.
Now I'm sure Dick meant only well by his inadvertently aggressive and intimidating phonecall advising I seek permission before blogging about the Met, but it seems clear to me that the Met are doing blogger engagement, despite what they tell PR Week.
Plus ca change…
Technorati tags: Dick Fedorcio, Metropolitan Police, blogger engagement
There's an interesting post over at the Journalism.co.uk blog where they are trying to crowd source the perfect press release.
The post offers some great press release-writing tips for people new to the industry and even acts as a reminder to those more seasoned PR professionals about what journalists really want to know about a story.
But what's interesting about the results is the inclusion of social mediia elements which are being specifically requested by journalists.
Maybe I'm wrong to be surprised, but when journalists are asking for "a headline have crossed over into … short enough for a Twitter update including a link." then it seems we really have gotten over the online vs offline; 'real media' vs social media divide.
The only thing is…. while journalists are adapting quickly to a new, more real-time media environment have PR professionals? I still see a lot of "no-one really reads blogs" or "Yes, but what's the reach of that Tweet?" from PROs.
So here's the real incentive: even if you want to ignore that the media landscape and infrastructure is changing around you….. the journalists you are pitching stories to already get it and if you don't adapt accordingly then you'll be less effective at doing your job. Simples!
I have been taken aback today by the number of people tweeting or texting me to check that I have voted.
This is a really interesting phenomenon.
I don’t think I can recall as many people putting out the call to become politically active before.
But what’s the driver for this? Is it public disenfranchisement with the political status quo following recent political scandals?
Or is it something much broader – perhaps the trend that people are becoming more and empowered in everything from purchasing decisions to political choice?
There’s probably a bit of both at play and I believe (of coruse!) that this is being catalysed by the Internet. But while the Internet is perhaos galvanising these emotions, their roots lie deeper in the drive for accountability (thus transparency) and a fundamental desire for empowerment – both political (with a small 'p') and personal.
These thoughts were most recently crystallised in a presentation on the Internet and democracy I delivered in the Isle of Man, which – funnily enough – is the world’s oldest, continuous parliamentary democracy.
What follows is blog short-hand for many rambling, overlapping and unexplored ideas knocking around in my head so please excuse any non sequiturs!
I began by looking at two great scholars of the Internet and the Information Age: Manuel Castells and Yochai Benkler.
To grossly précis and paraphrase the pair, Castell’s argues that networked organisation in society is greatly reducing the validity of the state, government and political parties; Benkler argues that the Internet is creating a new ‘commons’ enabling peer production of economic and cultural good and increasing democratic freedoms.
Put together we can plot major faultlines opening in the traditional role of institutions (state, government, political parties and even NGOs) to govern and conversely significant opportunities emerging for individuals and communities to self-govern.
Or rather not 'govern' as we traditional conceive of it as 'governing' implies a hierarchical organisation that uses power over others to achieve organisation.
I appreciate that non-hierarchical organisation is not as simple as this sentence implies (the Tyranny of Structurelessness' for starters – although I also believe the Internet can help overcome this** – see below if you're interested) but the idea of self-organisation has a much more deep-rooted basis than that espoused by Clay Shirky.
What we perceive as contemporary political democracy originates more or less in the Enlightenment and is best exemplified by Jurgen Habermas's vision of the 'public sphere' where civil society was created by consensus.
However, contemporary French philosopher, Jacques Ranciere, has ideated a vision of democracy that is rooted in dissensus, rather than consensus. For Ranciere, consensus is not true democracy, but rather compromise based on the way civil society is framed by its historical institutions e.g. the state, political parties, NGOs, etc.
This is what brings – eventually – back around to 'real' democracy and the Internet. Ranciere sees democracy as unmediated – direct connections between individuals or even loosely affiliated, affinity groups. Does the internet help people achieve this?
It was Jeff Jarvis who wrote (in The Guardian) back in early 2006 that:
Is this not dissensus-based politics? And is it not potentially driving a societal shift towards a world where people want political engagement and democracy to be on an individual level? Without party politics and ingrained corruption and unchecked power? I dunno. I'm only asking!
* T.I.A.A. – There is always an alternative: my interpretation of Thatcher's T.I.N.A.
** The Tyrany of Structurelessness (TToS) – For those interested I believe that the paradox inherent within (my reading) of TToS could potentially be (and, indeed, is) overcome by the Internet and self-organising, horizontal networks. The original issue in TToS was that attempts to create a structureless (i.e. non-hierarchical) organisation in the physical world became undone as groups spend there efforts at creating a structureless organisation, rather than achieving anything through that structurelessness.
However, as the Internet in instrumentally structureless, any organising done using the Internet is inherently structureless also. Therefore it removes the need to artificially create a structureless organisation allowing the group to organise non-hierarchically and achieve things.
Tags: democracy, elections Tyranny of Structurelessness, Jacques Ranciere, Jurgen Habermas
Thanks to Martha over at publishers, Kogan Page, I’ve just received my review copy of Online PR by David Phillips and Philip Young.
I’m looking forward to having a read as both authors are smart guys: academics with solid practical backgrounds and experience.
I’ll be posting my thoughts here in due course. It’ll probably be done piecemeal as I go along, owing to a hectic work schedule.
Tags: Kogan Page, Online PR, David Phillips, Philip Young