Most people know the US-based Pew Internet and American Life project but how many UK bloggers know about the UK’s Oxford Internet Institute?
The OII has today published it’s annual state of the nation report, The Internet in Britain: 2007, which looks specifically at internet uses and trends in the UK.
I’ve posted some key findings below, but a full copy of the report can be downloaded here [pdf].
- Two thirds of Britons use the Internet and access it at home in 2007.
- The great majority of those with home access use a broadband connection.
- Internet users believe that individuals should play a role in regulating the Internet. Non-users see a greater role for government.
- Internet users in 2007 undertake more information, creative and social activities than they did in 2005. The only area in which use seems to have stabilised is in entertainment-related activities.
- Downloading music and videos and playing games are the most popular online entertainment activities of the Internet. According to a quarter of Internet users, the time they spend watching TV is reduced due to their use of the Internet.
- Users have changed their information search patterns. In 2007, almost two thirds of users depended primarily on search engines to find information: up from one fifth in 2005.
Technorati Tags: Oxford Internet Institute, The Internet in Britain Today 2007
