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Is the Web Different?: mini-essay by David Weinberger

02/06/2008 by simoncollister 2 Comments

Great mini-essay by David Weinberger available over at his Joho blog.

In Is The Web Different? Weinberger uses a Socratic Dialogue to explore the questions of whether the Web is differnet to any invention that has gone before, whether its mere existence is making our lives different or whether it’s all hype.

To attempt to answer this question Weinbeger gives us three divergent perspectives: the ‘Web Utopian’, ‘Web Realist’ and Web Dystopian’.

While all three views are equally valid and can lay claim to their rightful position based on history and experience of the present, Weinbeger argues that to successfully answer the question all three characters are needed to argue their corner – although ultimately the realists are "essentially wrong".

More specifically we need to

"at least acknowledge the special value [Web Utopians] brings to the conversation. Innovation
requires the realism that keeps us from wasting time on the impossible.
But some of the most radical innovation requires ignoring one’s
deep-bred confidence about what is possible … We thus need utopians to invent the impossible future. And we need lots and lots of them. There is so much to
invent,
and the new forms of association that emerge often only succeed if
there are enough people to embrace them.

Web realists perform the vital function of keeping us from
running down dead ends longer than we need to, and from getting into
feedback loops that distort the innovation process. For those
services, we should thank and encourage the realists. But we should
also
recognize that beyond the particulars, they are essentially wrong."

Can’t argue with that. Especially when it’s so lucidly argued. Great stuff.

Technorati tags: Internet, Hype, Utopianism, David Weinberger

Filed Under: David Weinberger, social media, Technology, Theory

Will.I.Am remixes Obama on YouTube and gets 1m+ views in two days

02/05/2008 by simoncollister 1 Comment

It’s not often you see the name of Black-Eyed Peas front-man Will.I.Am appear in the subject line of an email from the UK and Ireland E-Democracy mailing list.

But tonight, there he is….. courtesy of a YouTube video he put together. The video features footage of Barack Obama’s New Hampshire Primary "Yes We Can" speech cut up and put to music.

Good example of mixing celebrity, pop culture and politics. It’s not the *best* track in the world but it’s a succeeded in getting 1m+ views in two days. See for yourself:

Technorati tags: US Elections, Barack Obama, Black-Eyed Peas, Will.I.Am, politics, edemocracy

Filed Under: Current Affairs, edemocracy, Politics, social media

Living in a two platform world

02/04/2008 by simoncollister Leave a Comment

Today’s great quotation:

"there are only two platforms  – the individual user and the web"

Via Adriana Lukas: Content is for container business

Technorati tags: Adriana Lukas, platforms, media, content

Filed Under: social media, social networking, Technology, Web 2.0

CIPR Social Media Guidelines

02/02/2008 by simoncollister 1 Comment

Colin Farrington’s letter in this week’s PR Week concludes I commented extensively on their Social Media Guidelines that were published in January 2007.

He’s right of course, I did. And in the interests of making these comments available once more I have reposted my submission (made on behalf of my previous employers, GREEN Communications).

However, Colin doesn’t mention in his letter that my extensive comments (and those of others) were constructively critical of the guidelines. Colin also doesn’t mention that despite mine and others comments submitted as part of the consultation, no changes were made to the orginal document – as far as I know.

Technorati tags: CIPR, social media guidelines, PR Week

Filed Under: CIPR, Ethics, social media, Theory

Welcome back… James Barbour

01/31/2008 by simoncollister Leave a Comment

Last seen blogging out of Hill & Knowlton, James Barbour is now back blogging out of the British Embassy in Moscow.

James’ blog was a must read for me when I first started and I’m equally – if not more – intrigued to follow his role as Press Secretary within Her Maj’s Government.

Given all the bally-hoo regarding the British Council recently I’m surprised he’s so open about his real role…

Technorati tags: James Barbour, British Embassy Moscow, James Bond

Filed Under: blogs/blogging, Current Affairs, social media

Letter to PR Week – ‘Ethical web practice is critical for sector’

01/30/2008 by simoncollister 2 Comments

My letter to PR Week was published in last week’s issue. It was in response to the article about PROs in the UK spamming bloggers as good practice and using link-farming to game search engines.

Basically I suggested that this was not the way forward for the UK industry. The full letter is below:

Opinion: Letters – Ethical web practice is critical for sector

It is a sad indication of the state of the UK PR industry if firms are relying on snake-oil salesmen tactics such as link-farming to manipulate search rankings for clients (Features, 11 January).

"Not only does this reflect the short-sighted attitude with which a large section of our industry approaches the internet, it also highlights how many firms do not understand the fundamental changes in communication being wrought by the web.

There are some examples of good practice in the article, such as Immediate Future’s efforts to create ‘honest conversation with bloggers’. But identifying key bloggers using computerised algorithms and then sending them four press releases a month is spamming.

There are attempts to lead the industry in the ethical adoption of social and new media tools – Edelman being one such firm championing responsible practices – but the industry also needs leadership from bodies such as the CIPR and PRCA, which have so far remained largely silent."

Technorati tags: PR Week, ethics, public relations

Filed Under: blogs/blogging, Ethics, PR, social media

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