Strategy + Consulting
Daily Telegraph journalist and blogger, Robert Colvile has produced a new pamphlet on behalf of the think-tank, Centre for Policy Studies.
Politics, Policy and the Internet is available online (as you’d expect!) and has already caused some buzz.
I plan to take a look and blog about it in due course.
Technorati tags: politics, policy, Robert Colvile, Centre for Policy Studies
I spotted from Twitter that a number of people were heading along to the Chinwag event on social media measurement last night. I couldn’t attend but look forward to reading the reports and thoughts of those that could.
But the idea of ‘social media measurement’ got me thinking: why do we seek to measure social media? The thought led me to two immediate answers:
But then I asked myself are these two reasons the best and and most compelling reasons to try to measure social media? Possibly according to the following counter-arguments:
I’m not saying we shouldn’t measure social media per se, but rather asking why we need to measure it?
Technorati tags: Chinwag, social media, measurement, ROI, management
Haven’t had a play around with Twixtr yet but it looks like an image-enabled Twitter. Sounds good, but Dave Winer has some other thoughts:
"Twitxr throws down a challenge to both Flickr and Twitter.
To Twitter: Scale, scale, scale and add payloads to the API.
To Flickr: Go ahead and do an event streamer for pictures."
Technorati tags: Twixtr, Twitter, Dave Winer
"Techno Marketer", Matt Dickman, pointed out last week:
"Blogger "pitching" is not going anywhere. Bloggers are gaining
influence and share of voice in media. The key for PR efforts is to
choose bloggers that truly fit your product/service niche and build
those relationships over time."
This point is akin to a recent report I saw (but can’t recall the name) suggesting that in the future PROs/marketers will need to build sustainable teams around online communities to ensure truly effective engagement.
Matt’s view makes perfect sense to me, but it flags an insteresting position for PR agencies. A few years ago it was generally presumed that as PR/marketing spend increased and consolidated, agencies would become more heavily involved in short-term/project work while in-house teams would take on the builk of longer-term PR work.
If this is to be the case, then where does Matt’s predicted shift leave those of us agency-side?
Technorati tags: Matt Dickman, PR, blogger+relations, blogging
Charlie Beckett from the LSE‘s Polis think-tank has a post calling for abstracts for a forthcoming conference: Media, Communication and Humanity.
The conference is about how the media is "mediating human values, actions and social relations" and paper proposals should offer "theoretical insight and/or
empirical work on this theme". In particular:
Funnily enough I’ve been thinking about a few of these themes recently. More specifically whether democracy building/public diplomacy is being changed by citizens using social media to by-pass traditional media gate-keepers.
If so, whether these changes support greater diplomatic/democratic transparency or whether they are open to greater, more subtle (and thus more dangerous) exploitation by special interests.
And also, if the traditional media are being made obsloete, what’s the role for NGOs or independent organisations that aggregate and/or curate digital news content. A good example of this may be the Berkman Center’s Global Voices project.
Hopefully more of this to come.
Abstracts/papers can be submitted by going here.
Technorati tags: Charlie Beckett, Polis, London School of Economics, democracy, public diplomacy,
Berkman Center, Global Voices
I’m in Hamburg this afternoon enjoying the afternoon sunshine. Tomorrow and Tuesday sees a Europe-wide meet-up for Edelman’s digital practices with some special guests from the US too.
There should be plenty of Twitter action going off so stay tuned. Meanwhile I’m thinking about global voices, social media and democracy,,, for a change.
*UPDATED* Now mit leah Jones’ Hamburg Flickr stream
Technorati tags: Hamburg, Edelman, social media