Digital 10p mixed-bag: Today’s Media Guardian, TV news crisis, Advertising and Jeff Jarvis

With work being utterly turmoultous at the moment I don’t have time to even read my RSS feeds, let alone pick up a newspaper. One result of this is I feel totally dis-connected with what’s happening in the online space.

But this morning I had a leisurely read of Media Guardian on the train and re-discovered just how omniscient the digital world is within the UK media indistry.

The front page lead reports on the TV news crisis which has seen Sky remove itself from Virgin Media’s service (and possibly Freeview) and consolidating it’s position by boosting its online offering. the articles quotes the BBC’s Kevin Bakhurst ackowledging "the competition for the BBC is not just Sky and ITN but is now the Telegraph, the Guardian and the Times". So finally the TV news industry is catching up.

From the front page onwards there are plenty of digital infused stories. From Emily Bell’s editorial about how C4’s founding principle to provide a showcase for innovation and creative talent is challenged by the power of YouTube. Then they have a selection of live blogged opinions from last week’s National Television Awards, a full-page feature on the rise of aid agency citizen journalism and Jeff Jarvis’ powerful and excellent column on new media.

This week Jeff writes about advertising and raises the idea of the ‘intention economy’ (previously blogged here and fast becoming my new pet obsession). The full article is here but I’ve helpfully provided a snapshot below:

• "Advertising is all we have to support content and media"
• But now we have endless opportunities to publish online, "scarcity no longer drives the media market"
• However, the real challenge to advertisers is the shifting relationships between companies and their customers
• Citing Dell as an example Jarvis highlights the ways in which the firm is co-creating products, ideas and content.
• The argument goes that with the ease of co-creation and relationship building afforded by the internet companeis will no longer choose advertising as a relationship building tool.
• "Advertising is no-one’s first choice as the basis of a relationship."
• Which takes us to Doc Searl’s comment that "supply and demand will find each other." – aka the intention economy

Technorati tags: Media Guardian, advertising, digital media, intention economy, Jeff Jarvis