Designed and delivered a multi-million dollar global media partnership for FedEx working with BBC World News.
Creative and strategic input into editorial output ensured alignment with FedEx’s commercial priorities and global marketing strategy.
Working closely with the BBC, helped create Made on Earth, an eight-part documentary series telling the story of global trade and the way it has transformed societies and cultures around the world throughout history.
Each hour-long episode of this inspiring and powerful content incorporated prominent FedEx branding through-out, inc. creative bumpers reminding viewers the series was ‘Delivered in Association with FedEx’
Planned and created additional integrated ecosystem of supporting FedEx-branded content, inc. digital and social story-telling, advertising and sponsorship assets, PR and customer engagement content.
In addition to the core documentary series, helped BBC create a co-branded digital hub on BBC.com, including original editorial content, digital advertising units promoting the series and featuring FedEx branded content. It also hosted all Made on Earth episodes on the BBC’s Reel Player.
Get in touch to find out how I can help your brand or business.
Leave a Reply