Any PR strategist will tell you ‘horizon scanning’ and SWOT/PEST(E) analyses are vital for the creation for new PR programmes and should be repeated and reviewed at regular intervals.
But it looks like a lot of the industry didn’t see the rise of word-of-mouth coming as Alex Burmaster writes in PR Week: We need to catch-up to own word-of-mouth [paywalled] and James Cherkoff blogs about here: Is Word-of-Mouth Eating PR’s Breakfast?
Technorati tags: word-of-mouth, public relations, situation analysis
‘owning’ word of mouth. Now that sounds just a little less than authentic, don’t it?
‘owning’ word of mouth. Now that sounds just a little less than authentic, don’t it?
‘owning’ word of mouth. Now that sounds just a little less than authentic, don’t it?
apoligies for the multiple post – don’t know quite what happened there. It was definitely only worth saying once.
The rise of W-O-M is an interesting challenge for PR’s for sure-the human equivalent of google optimisation perhaps?!
http://quest-pr.blogspot.com/2008/01/cabbies-drive-marketing-to-new-heights.html