Buzz phrase of the moment seems to be ‘conversation marketing’.
I’m not sure where I came across it… but I have a feeling it was the Microsoft/Federated Media campaign that ran/is running in the US.
Well, correct me if I’m wrong but isn’t ‘conversation marketing’ still marketing? And aren’t we looking for better, more effective, genuine ways of engaging with people using the internet?
Nick Carr gives his thoughts on the subject in his Guardian technology column.
Technorati tags: conversation+marketing; Nick+Carr; Technology+Guardian
Maybe you should ask your collegues in the US. Microsoft is your client, right?
Thanks for stopping by Ryan. As I understand it, the campaign in question was run by Federated Media… rather than Microsoft or Edelman.
I should add that what I’m saying is that we should always be looking for better, more effective and authentic ways of engagement – rather than x is right or y is wrong.
How You Know An Idea Caught On
Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’. About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest. Now, we see: The C…