Very busy at the moment but was sent this by Dave from New Media Collective in Leeds. He got it from from New Media Age.
I suppose it makes worrying reading for PR people but less so for the rest of the blogosphere ; )
“Over half of agency and corporate PRs aren’t involved in the writing, creative or approval process of their company’s blogs, found research from Peppercom Strategic Communications. More than 85% of the UK- and US-based PR professionals surveyed considered blogging an important digital communication tool. Despite this a minority were involved with blogs, or were prepared to maintain them. While ju st half of PRs monitored blogs, three-quarters felt they should take responsibility for any bad publicity generated by them.”
Technorati tags: blogging; public relations; social media;
Eek!
On the other hand, isn’t coaching the acceptable face of PR’s involvement with clients’ blogs? If your coaching is any good, then their posts won’t need signing off will they?
Sorry – not intended to be aggressive. Found the original release for you:
http://www.peppercom.com/index.php?id=102&tx_ttnews%5Btt_news%5D=221&tx_ttnews%5BbackPid%5D=202&cHash=0b142c633f
It quotes Mr Mayfield, the bard of Brighton.
I’m not sure what the lack of difference between the UK & US in this survey shows us. My intuition is that it shows the US technologically ahead of the UK (as per) but more averse to PR consultancy/practices. And the reverse in the UK so everything balances up.
I’m not sure what the differences between the UK & US show Ian, but according to the report: “The similarities serve to underscore the fact that geography is much less relevant when looking at social media.” DUR!!!
Also, is it just me that finds the press release headline a littel dull: “Survey Finds 1,100 United States and United Kingdom Marketing Executives in Near Unanimous Agreement on Blogging Practices”??
Joking aside, I do feel that PR consultants job is to coach, cajole and consult busiensses into the blogosphere. I firmly believe that your CEO blogger has to have a strong voice themselves to make it work.
Perhaps PR people can add-value to clients work through proactive work like blogger relations, integrated social media campaigns etc…
Are PR people bloggers, I think that is the question? How many PR practitioners write personal blogs and really follow blogosphere? It is still a very worrying prospect for many businesses concerned about unfavourable feedback. So if a PR consultant is not a “heart and soul” blogger, he is not likely to succeed in it on a professional level either. As blogging is based around being transparent and interactive, it is only right to say that the CEO blogger needs to have a strong voice. It also means commitment and time, we need a few good practise examples to bring businesses on board.