Edelman’s CEO Europe, David Brain, was the first guest on PR Week’s first venture into real online media, Viewpoint.
David talks sensibly about the future of the UK’s PR industry (echoing comments made here first – perhaps ; )). But his views over at his Sixtysecondview.com vlog are also enlightening.
David welcomes PR Week’s first proper online effort but wonders why Haymarket is still not allowing a full conversation by asking readers/watchers to send in their thoughts to the letters’ page or submit comments to PR Week’s rather traditional website.
While I totally agree, I also raised a query about the other big hurdle to ‘real conversation’…. paywalling. Bizarrely you can watch David’s Viewpoint interview at Prweek.com without logging in, but if you want to read the accompnaying article or ‘join the conversation’ you have to be a subscriber.
Now what would Jeff Jarvis make of all that?
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