Right-leaning(!) Guido Fawkes has posted a useful article on LabourHome, called Welcome to the Online Goldfish Bowl explaining how and why ConservativeHome gets it right.
For me, the most important part is of the article is when Guido writes:
"…here will be where the activists will play it out in front of lazy journalists looking for a quote."
This line raises the idea that in an online world it is impossible to ‘control the message’ anymore and managing or facilitating the messge or messages is the way forward. This of course requires utmost transparency on the part of the sender, which is why this communication development is so relevant and integral to politics ("or not!" I hear the cynics cry).
Professional PR people are getting to grips with this idea but I fear certain elements of the political and government comms machines still don’t get it.
Cross-posted to eDemocracy Update
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