Designed and delivered a multi-million dollar global media partnership for FedEx working with BBC World News.
Identified the strategic imperative for a global creative collaboration and built the business case for C-Suite stakeholders.
Managed selection, scoping and procurement of the BBC as media partner.
Creative and strategic input into editorial output ensured alignment with FedEx’s commercial priorities.
Created integrated ecosystem of supporting content to extend the BBC content across FedEx’s brand experience – from digital and social content, advertising, PR and ‘go to market’ and customer engagement.