Colin Byrne PR Guest Lecture

Last night was the second of our LCC PR Guest Lectures, supported by Precise: media monitoring and evaluation.

Weber Shandwick’s UK & EMEA CEO, Colin Byrne, gave a great overview of the direction the PR industry is heading. He covered a lot of areas that most smart practitioners regularly allude to, but gave some useful contextual insight and evidence to argue for a cohernent future direction.

A Storify summary of the event is below:

More information (and how to book) on the two remaining FREE PR guest lectures is here.

Wrapping-up PR and Disruption: Bringing theory and practice closer together?

Just getting around to reflecting on the great conference, PR and Disruption: Embracing and Surviving Change  we held last week at LCC.

Overall we had some great feedback (Storify here), but below are a couple of my key take-aways from the day:

  • Putting academics and practitioners into the same room is a great way to start bridging the divide between theory and practice (mainly abut the way in which we talk about the same things in different terms but also, more importantly, about the changing ways in which some of the key themes of the industry are understood)
  • Practical skills training, such as film-making, infographics, app development, are in demand among practitioners (handy for us as a university with graphic design, publishing and TV/film departments!)
  • Given the popualarity of the ‘face-off’ debate stream and discussions on Twitter there seems to be a real appetite among the industry (practitioners and academics alike) to discussion what’s happening in the industry and how to best deal with it. But where are these debates being held? Who’s facilitating them? Who’s listening? And what are they doing about it? We have our own ideas which we will be working on…

But, don’t just take my word for it. We have a couple of great post-event reflections from participants, including key note speaker, Oyvind Ihlen’s hand-grenade casually chucked into the room: “PR shouldn’t be measured”; Paul Seaman’s argument that PR should be leading economic change and renewal; Arun Sudhaman’s great insight on how changes in the media business should be changing the way brands communicate and Heather Yaxley’s post offering a great summary of the day’s main themes.

Hopefully it’s clear that there was a lot to take in from the day – and we’ll hopefully be getting more reflections and reviewsin the days to come. In the meantime, we’ll be continuing to plan how we can bring the industry and theory closer together. Leave a comment or drop me an email if you have any ideas – I’d love to hear them!