PR and the Visual: one-day conference, 9th July 2014

As I’ve blogged over at the (work in progress) Network for Public Relations & Society site we’re hosting a summer conference again this year.

Public Relations and The Visual: Exploring Identity, Space and Performance is a low-cost, one-day that mixes high-profile keynotes, academic presentations, practical case studies and hands-on workshops. All that for #50 (inc. VAT)! Why don’t you book now: http://bit.ly/ConferenceSignUp

Here’s the basic info:

  • Date: Wednesday 9th July 2014
  • Time: 10am – 4.30pm, followed by drinks
  • Venue: London College of Communication, University of the Arts London, Elephant and Castle, SE1 6SB

The overarching aim of the event is to encourage collaboration and partnership between practitioners and academics to develop new thinking and practice within the field.

Keynote speakers include:

  • Ian Burrell, Assistant Editor and Media Editor, The Independent – PR’s Identity in a Post-Clifford World
  • Glenn Tutssel, Executive Creative Director, Brand Union – Where Next For PR and Visual Communication

Panel discussions will feature case studies from Edelman, Wolfstar and Unity as well as academic papers covering:

  • Images of Public Relations in Popular Media – How is PR and its practitioners represented in fiction, television and film? What impact do these visualisations have on the way PR practitioners see themselves and the ways in which the public sees PR?
  • Public Relations Identity – How do PR practitioners view themselves? What are their identities and how do these shape contemporary professional and personal practice?
  • PR and Immersive Environments – How can PR practitioners use experiential tactics and performance as a communications tool? What role does creating new physical realities play in changing behaviour, beliefs and galvanizing word of mouth?
  • Branded Spaces: PR as Place and Space – How can spaces and objects be used as PR tools? PR practitioners are used to exhibition and event spaces but what more can be learned about the way the built and designed environment creates narratives?
  • Designing Stories: PR as Visual Communication – How can the relationship between PR and design be used to full effect? From graphic design to poster and film; from comics to animation; how can visual storytelling be used to persuade and stimulate relationships?

A series of practical workshops will also be available during the conference:

  • Film-making for PR
  • Creating Vines as branded content
  • Using animation in PR
  • Creative photography for PR

The cost for attending the whole day is £50 (inc. VAT) and has been kept deliberately low to encourage participation. The cost includes access to all keynotes, presentations, workshops, lunch and post-event drinks reception. Book your place now: http://bit.ly/ConferenceSignUp

Call for Papers: Public Relations and the Visual

Myself and fellow colleagues/members of the The Network for Public Relations and Society have been busy planning our Summer conference over the past few months and we’re delighted to reveal the date and theme of the event and issue a call for participation as well.

Titled Public Relations and The Visual: Exploring Identity, Space and Performance, the conference is a one-day event being held on Wednesday 9th July 2014 from 10am-4.30pm at London College of Communication, University of the Arts London.

The aim of the conference is to bring together PR industry experts and academics to explore and debate the role of visual dimensions in public relations theory and practice. From media representations of PR professionals to branded spaces; issues of identity and performance, the conference will explore these and other visual themes from a societal perspective.

Participants will explore a variety of viewpoints to conceptualise the industry and debate new ways of thinking about and visualising practice. The overarching aim of the event is to encourage collaboration and partnership between practitioners and academics to develop new thinking across the field.

We welcome proposals undertaking an analytical and/or critical examination of the PR industry and practice focused on any aspects of the visual or representational dimensions of public relations. Submissions can be made by individuals, groups or organisations.

Moreover, we encourage challenging and thought-provoking proposals from both practitioners and academics that seek to critique existing areas of PR and help the industry and practice move forward.

The event will be led by two keynote speakers (currently being confirmed) and two broad themes each containing three debates will be explored in greater detail during a morning and afternoon session.

We are looking for academics and practitioners from a range of disciplines who are interested in presenting 15-20 minute papers covering some of the following areas:

Stream 1: Visualising the PR Profession

a) Public Relations in Popular Media
How is PR and its practitioners represented in fiction, television and film? What impact do these visualisations have on the way PR practitioners see themselves and the ways in which the public comprehends PR? Does this change professional and personal identities and the way practitioners behave?

b) Public Relations Identities
How do PR practitioners view themselves?  What are their self-identities and how do these identities shape contemporary professional and personal practice? Moreover, what are the dominant and marginalised identities in PR and how do they shape the industry and the wider professionalisation project?

c) Visions of Future
 Practice
With the boundaries between PR, advertising, digital marketing and search engine optimisation blurring at a frenetic pace what does the evolving landscape of PR look like? Is it possible to sketch a vision for PR practice in a digital world? What knowledge, skills and competencies does such a vision require?

Stream 2: PR as Visual Practice
a) Dramatising society: creating immersive environments
How can PR practitioners use theatre and performance as a communications tool? What role does creating new physical realities play in changing behaviour, beliefs and galvanizing word of mouth?

b) Branded spaces: PR as place identity and spatial communication
How can space be used as a PR tool?  PR practitioners are used to creating and using exhibition and event space but what more can be learned about the way the built and designed environment creates narrative and discourse?  How can this be used as a creative PR component?

c) Designing stories: PR as visual communications
How can the PR and design relationship be used to full effect?  From traditional graphic design to poster and film; from comic strips to animation; how can visual storytelling be used to persuade, influence and stimulate relationships?

If you would like to present please email: s [dot] collister [at] lcc [dot] arts [dot] ac [dot] uk by 30th April 2014 to express interest in participating. Fuller papers and presentations will be due by 31st June 2014.

Let me know below if you have any questions!

Launching the Network for Public Relations and Society

Last week we held a small event to officially launch a new research network based out of the Public Relations department at London College of Communications, UAL. The Network for Public Relations and Society aims to explore – academically and alongside practice – the social role of PR.

This is an area which has received renewed interest in recent years from scholars addressing the discipline from a range of perspectives united by the view that PR operates beyond the organisation in making, shaping and influencing society. These directions extend the more dominant and conventional academic accounts of PR as a management discipline. You can see more about how we contextualise our research areas in the Slideshare below:

The event featured a presentation by myself and my colleague, Sarah Roberts-Bowman, and some short talks from the University of Cambridge’s Dr Scott Anthony and our colleague from Central St Martins, UAL, Dr Paul Rennie, on some of the historical aspects of PR.

Paul, in particular, gave a fascinating account of the role posters played in the early era of PR focusing on the work of the artist (and LCC’s first ever head of design) Tom Eckersley. An exhibition of Tom’s work was on display at LCC and after the event guests were able to see some of the ground-breaking visual communications work which Tom created for the GPO, RoSPA, Ministry of Information, Shell and others.

Our other speaker, Scott Anthony, provided guests with a revisionist history of PR practice in Britain based on his fantastic book form last year, Public Relations and the Making of Modern Britain. Scott began by discussing how, contrary to earlier histories of modern PR which locate the discipline’s origins at the feet of early – mainly US – C20th capitalists, modern PR in a British context was initiated primarily by a group of “idealists” led by Sir Stephen Tallents.

These PR pioneers, Scott suggested, were “Asquithian liberals” who began their professional life attempting to counter the sensationalist and alarmist information presented to the public by the early press barons. More ideologically, as he makes clear in his book on the history of the PR profession in the UK, Tallents and his network of film-makers, artists and designers sought to conjure up and ‘project’ a vision of a progressive Britain where democratic enfranchisement, improving living standards and liberal values were at the heart of a new and exciting Britain.

PR’s practical role is this project, Scott argued, was more than news management – the perspective from which PR is all too often understood and practiced as today. Rather, PR began as a socio-cultural endeavour drawing in cultural and artistic avenues such as art, architecture, design, film, posters. Moreover, these weren’t seen as “instrumentalist” delivery channels or media platforms, they were a core constituent of what it meant to communicate publicly.

And while much of this early PR activity was located and sponsored by big, state owned organisations – the GPO, BBC, London Transport and Ministry of Information are obvious examples – the “social mission” of PR, as Scott described it, extended to corporations, such as Shell, BP, Guinness, Gillette, too.

Referring to the aim of his book, Scott remarked that its sought was to “recover the history of PR” as a practice that really mattered – socially, as well as personally, to the early British practitioners. This neatly captures, too, the aims of the Network for Public Relations and Society.

Although time and society has been transformed since Tallents’ day – the state-owned industries have disappeared, the public service role of local authorities has all but been obliterated, the role of the ‘public’ has been displaced or lost in many areas of society and the media – there is a growing impetus, we believe, to renew interest in and scholarship of a range of areas related to the ‘social’ role of PR.

The specific aims and scope of the Network can be understood in more detail in the slides above but we feel that areas of particular interest include: the interpolation of social theory in understanding PR; the exploration of the social history of PR (in a UK and globally comparative context); the role of PR in communicating socially aligned, as opposed to corporate, narratives (such as through social change and activist campaigns) and the increasing rise of social media and the expansion of the social into hitherto unexplored domains of public communication.

If you would like to find out more or get involved drop me an email s [dot] collister [at]. lcc [dot] arts [dot] ac [dot] uk. If you’d like to be kept informed of developments please sign up to the Network’s mailing list: http://eepurl.com/Ljt-j

We look forward to hearing from you!

Report: PRCA State of Digital PR

I’m really late getting around to posting this, but last month Ketchum’s Danny Whatmough presented the findings of the PRCA’s State of Digital PR report.

The report, which surveyed 136 agency and in-house teams, highlights a number of key themes which for those in and observing the UK’s PR industry should make interesting findings.

It’s a good report but at the moment I just want to pull out a couple of revealing results:

  • Nearly half (46%) of PR practitioners surveys spend only 1-10% of their budget on digital
  • The top activity that measly budget is spent on is web design and build
  • Followed by social media monitoring
  • … and then SEO

I find this interesting partly as while optimists might say that PR is adapting is also highlights the fact that the core digital services undertaken by PR agencies overlap with wider – perhaps more specialised – sectors.

Great that PR is competing on more levels, but does it have the specialist knowledge to compete and win? See my previous post about PR, social media and specialisation.

Share This Too launched

Share This Too

The start of term is looming and preparation and planning is underway. That’s why it’s taken me a week to get around to posting about the launch of, Share This Too, the second social media handbook published by Wiley.

Written by the CIPR‘s Social Media Advisory Panel and a range of practitioner friends there’s a  pretty impressive array of topics covered, including:

  • Creating content frameworks
  • Analysing online audiences and planning
  • Gamification
  • Content curation
  • Community management
  • And loads more

My chapter looks at the rise of big data and how data mining can be used to plan and deliver strategic PR activity. It looks at this practically using a case where data was used to identify potential consumer issues for an organisation before they become full blown complaints. By being able to ‘predict’ and address these issues the organisation aimed to reduce its workload.

I conclude by arguing that this kind of innovative, data-led PR can help the PR discipline achieve a more strategic position – both within organisations and within the wider business and marketing consultancy industries.

Sounds good doesn’t it? Don’t let Brian Solis’ foreword put you off, go and get a copy from Wiley or Amazon.

 

 

PR can’t respond to ‘structural’ challenges of social media. Discuss.

So. Here’s a thought. My old boss and friend, Robin Grant, told PRWeek last year that PR had missed the boat on digital. The reality, of course, is much more nuanced than that but there is a definite truth to what he says based on my own experiences and discussions with a range of people from within the PR world.

[Image via FRANk Media]

The full range of reasons behind Robin’s comment is something for a much longer post (or book, perhaps) but a series of recent conversations with smart people helped me clarify at least one aspect of PR’s problem.

For instance, in a discussion with an ex-digital director at a global PR agency we both agreed that some forms of social media, particularly community management, is becoming commodified and how PR agencies, again, risk missing the boat on digital, by placing their ‘social media offering’ firmly in this camp. Think of it as sort of replacing client press release churn with churning Facebook posts and tweets.

We agreed that the biggest barriers to PR getting social media right are structural. That’s as far as the conversation went.

Then today I was having a discussion with someone else about the increasing specialisation of social media and it dawned on me that one of the reasons why the PR profession has dragged its heals in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority).

For example, as social media becomes specialised needing expert teams of researchers and planners; content creators, community managers and analysts, etc, PR agencies operating with employees that are trained as generalists to fulfil most, if not all of those roles, simply cannot keep up to date with the necessary knowledge and skills to succeed.

Advertising and digital agencies, on the other hand, are predominantly already structured into specialist teams. They only need to ensure that enough investment is made in ensuring their incumbent researchers, creatives, content producers, analysts, etc stay abreast of emerging knowledge and skills.

And then there’s the profit margins of PR. With their way bigger budgets, advertising and (some) digital agencies have more financial leeway to investment in training, resources and development.

So while, on paper, PR – with its theoretical foundation in understanding and building interpersonal relationships – should be on home territory when it comes to social media strategy in the main it is simply not structured in a way to make the most of this increasingly specialist landscape.

What is to be done?

Sharing Best Practice in Digital PR Education

I took part in an interesting (and eye-opening) workshop yesterday at Leeds Metropolitan University, Sharing Best Practice in Digital PR Education. Organised by Leeds Met and the Higher Education Academy the day was a sort of sounding board for the state of digital PR education in higher education with some case studies and workshops you can see my slides below or over on Slideshare).

I started taking notes but then gave up and just tweeted the majority of the event. You can find a Storify of the day here.

I did however, jot down some of the most interesting findings from a number of pan-European research projects that are currently underway:  Euro Communications Monitor and the European Communication Professionals Skills and Innovation Programme.

I was typing while listening so didn’t manage to grab the exact stats but these (and more data) should be available on the respective websites.

European Communications Monitor insights:

  • Dealing with digital/social media is second top issue for European communicators (survey respondents consist of 2,700+ senior PR practitioners across 43 countries; mainly in-house in global/big businesses)
  • Data shows they believe they’re currently doing online stuff (quite tactical) but weak(ish) on i) developing social media strategies; ii) evaluating social media and iii) developing/understanding legal frameworks . Some additional weakness in terms of engagement, i.e. “initiating dialogue with online stakeholders”
  • Also shows strong agreement that social media changes perception of organisation – both externally and internally (!)
  • Strong agreement that digital gatekeepers are relevant for PR, e.g. bloggers, community managers, consumers on social media (!)
  • Big gap between perceived importance of social media issues and implementation – i.e majority agree social media issues are vital, but the comparative number of practitioners doing anything about it is lower
  • Mobile dev is biggest gap among practitioners

ECOPSI insights (this survey is a more qualitative investigation and focuses on practitioner competencies). The data specifically refers to Social Media Managers and it seems my only two notes include:

  • strengthening visual story-telling is a key need
  • as is managing ‘real-time’ communications

 

 

Wrapping-up PR and Disruption: Bringing theory and practice closer together?

Just getting around to reflecting on the great conference, PR and Disruption: Embracing and Surviving Change  we held last week at LCC.

Overall we had some great feedback (Storify here), but below are a couple of my key take-aways from the day:

  • Putting academics and practitioners into the same room is a great way to start bridging the divide between theory and practice (mainly abut the way in which we talk about the same things in different terms but also, more importantly, about the changing ways in which some of the key themes of the industry are understood)
  • Practical skills training, such as film-making, infographics, app development, are in demand among practitioners (handy for us as a university with graphic design, publishing and TV/film departments!)
  • Given the popualarity of the ‘face-off’ debate stream and discussions on Twitter there seems to be a real appetite among the industry (practitioners and academics alike) to discussion what’s happening in the industry and how to best deal with it. But where are these debates being held? Who’s facilitating them? Who’s listening? And what are they doing about it? We have our own ideas which we will be working on…

But, don’t just take my word for it. We have a couple of great post-event reflections from participants, including key note speaker, Oyvind Ihlen’s hand-grenade casually chucked into the room: “PR shouldn’t be measured”; Paul Seaman’s argument that PR should be leading economic change and renewal; Arun Sudhaman’s great insight on how changes in the media business should be changing the way brands communicate and Heather Yaxley’s post offering a great summary of the day’s main themes.

Hopefully it’s clear that there was a lot to take in from the day – and we’ll hopefully be getting more reflections and reviewsin the days to come. In the meantime, we’ll be continuing to plan how we can bring the industry and theory closer together. Leave a comment or drop me an email if you have any ideas – I’d love to hear them!

ICA Pre-Conference: ‘Power through communication technology’

I sat in on an interesting ICA pre-conference session earlier this week that sought to identify and address a series of questions around the issue of power and communication technology in a globalised society. There were a good range of speakers and topics up for discussion, including:

  • Michael L. Kent, University of Oklahoma, USA – Taking a Critical Look at Technology in Public Relations: We Have an App for That
  • Dean Kruckeberg, University of North Carolina at Charlotte, USA – Another Inconvenient Truth
  • Erich J. Sommerfeldt, University of Maryland-College Park, USA – Social Media Silos and Civil Society: A Role for Public Relations in Contemporary Development Communication Efforts
  • Katerina Tsetsura, University of Oklahoma, USA – In @ We Trust? Public Relations Realities of Fake Online Personalities
  • Chiara Valentini,  Aarhus University, Denmark – Social Mediars: The New Online Stakeholders for Public Relations?
  • Stephen Waddington, European Digital Social Media Director at Ketchum and President-Elect CIPR – Public Relations and New Communication Technologies – A Professional Perspective

 

I’ve embedded a Storify stream above for tweeted highlights but it’s I’ve added my own post-event reflections below:

  • Stephen Waddington remarked that many of the academics there were notably pessimistic about the potential of social media. I think this was partly due to the way the session was framed – and there were some definite critical perspectives explored, but there was also a number of pragmatic questions asked about social media which is needed. Some, such as whether communicators are measuring their organisation/client’s ‘sociability’ or building small, deep networks around customers/stakeholders, are being realised in certain areas; meanwhile other critical questions, such as attempting to unpick  social media’s role in driving a deeper marketisation of society, are worth exploring further
  • There was some agreement that scholars need to move beyond existing models of PR and communications when exploring social media. Stephen Waddington highlighted the apparent unsuitability of Grunig’s work to social media (despite Grunig’s protestations to the contrary) while Erich Sommerfeldt highlighted the centrality of technology and technological affordances in mutually shaping personal and organisational identity and behaviour among activist groups. I mentioned Bruno Latour and Actor-network Theory which offers a really interesting account of the role technology plays in mediating society. These are issues largely far from PR and communications scholarship and need rethinking as a matter of urgency
  • It also occurred to me how many participants – certainly those from US-oriented universities – have read their Marx. There were two particularly impassioned critical accounts of technology and its potentially negative role in society from Dean Kruckeberg and Michael L. Kent. But some of the most pertinent points and questions raised (e.g. technology’s role in creating social and economic precarity; in further reorienting social relations around capital/the market, etc) are squarely addressed – or least acknowledged – by Marx and groups of contemporary Post-Marxist scholars, including Terranova, Beradi, Negri… even Castells
  • Finally, speaking of Castells… while he had his name dropped a few times there was a definite dominance of interpretive research. Giddens’ Theory of Structuration was covered extensively by Erich Sommerfeldt and Chiara Valentini invoked Alan Kirby but a bit more theoretical underpinning of some of the ideas discussed wouldn’t have gone amiss (but then again, I am a bit of a theory fan)

 

PR and Disruption: Embracing and Surviving Change

It’s been little while since I last posted – and one of the reasons for this is because I’ve been helping organise a one-day conference exploring future directions for public relations.

PR DISRUPTION logo Teal 1The event, PR and Disruption: Embracing and Surviving Change, takes place on 10th July 2013 at LCC in central London and aims to generate debate and reflection about PR’s identity and the future role it should play in the contemporary world, characterised by disruption. You can book a place here.

More specifically, the day will explore and map the knowledge, strategies and skills that communication professionals need to operate successfully and – ultimately – transform society. But we don’t just want the conference to be a talking shop so there will also be a series of workshops encouraging delegates to learn the skills necessary to survive in a disruptive world.

Speakers and participants will include:

This great line-up and others will be involved in delivering by a range of keynote presentations in the morning, followed by three parallel streams in the afternoon: ‘face-off’ debates, case studies and the practical workshops. The complete list of speakers is on the conference website and a full itinerary can be found here. The day wraps up with a drinks reception and networking.

We’ve kept costs deliberately low as we are well aware of the time and budget limitations people have at the moment, so full-day attendance is £125 (inc. VAT) and half-day (morning or afternoon) is £75 (inc. VAT). On top of that I can offer a 10% discount on the full price. Just book via the alumni rate and enter ‘SCblog’ when prompted for ‘year of graduation’. What are you waiting for? Book a place now: http://bit.ly/PRdisrupt

As a footote, the event is designed by the BA and MA academic course team here at LCC to help shape the future direction of the PR discipline at LCC – and ideally – create a theoretical and practical platform from which we can establish a research institute that will be positioned to explore PR from its wider societal and cultural perspective, rather than just as a business function. The idea being – ultimately – to push forward the conceptual agenda and help organisations and practitioners (from multi-nationals to grassroots movements) better navigate and deal with the challenges and complexities of the modern world.