Just Do It! film now free to download

I’ve been catching up on a load of great independent films made recently that are trying to shed light light on some of the current problems and productive responses to them. One of those is Just Do It – a tale of modern-day outlaws. I highly recommend watching it and there’s really no excuse as you can now download it for free from the Just Do It website and even stream it – which I’ve done, below.

Although I’ve been ever so slightly involved with the film, it really is a great British film that has taken time and courage to bring to life the surprising, funny and passionate responses of environmental activists to the frankly depressing and thuggish actions of business, the police and Government. Quoting the official blurb:

“behind the scenes of the secretive world of direct action, Just Do It is a unique look at the planning and plotting behind the mass media headlines.”

Just… er….. it’s too easy…. go and download it!

Just Do It! A ground-breaking film of utmost importance

This blog post is a long time coming and for that I apologise.

Friend and film-maker, Emily James, is working on a ground-breaking film of utmost importance and I would urge you all to check it out. You can watch their latest trailer below:

Called Just Do It, the film follows three organisations, two loose affiliations and one domestic extremist from the streets of London during last year’s G20 protests, north to Ratcliffe-on-Soar power station in Nottinghamshire and even further north to the UN COP 15 climate summit in Copenhagen… with an array of other diverse locations in-between.

It’s a ground-breaking film because the enterprise is entirely crowd-funded with both finance and other resources souced from a wider community – both on and offline. 

This methodology-cum-ethos stems not just from the network effect driven by an Internet-connected community but by a deeper motivation that will ensure the integrity of the project. As the film’s website explains, community-led production:

“embodies the spirit and culture of
the movement that we are portraying. By applying community-led
alternatives to existing production models we encourage the measure of
the film’s success to be defined by how much it contributes to a genuine
cultural shift, rather than by box office takings. We’re making a film
that isn’t commercial, probably wouldn’t be profitable, but nonetheless needs to be made.

Not only that, as well as keeping production community-based, the film’s distribution will also rely entirel;y on the same approach to achieve its objective: to be seen my 1m people in 2011.

To do this the makers have a plan:

“The film will be released under a Creative Commons,
non-commercial license. We will distribute the film via free internet
downloads, free-ish DVDs, film festivals and guerrilla screenings …
This is filmmaking as politics, as well as a film about politics.”

In addition it’s a film of utmost importance as it highlights the work being done by groups and individuals in the UK – and as part of a global network – to address the issue of climate justice.

With global corporations and world governments to tackle man-made climate change following the failure of the COP 15 summit the film is a call to action demonstarting how (extra)ordinary people doing (extra)ordinary things can achieve more than they could imagine possible.

In Emily’s words:

“It urges people not to wait for
others to act on their behalf, but to intervene when they see injustice,
to take action against all odds and ultimately Just Do It.”

With all this in mind it’s vital that the film makes it to completion, which is where you come in.

There are a number of ways you can get involved and help make the film a reality, from donating some time or expertise to handing over some much needed funds.

There are a number of tasty incentives to encourage you to get involved and the all important FAQs about where your money will go.

What are you waiting for? Just Do It!

Daily Mail snoops on people online and steals their content

A few weeks ago the Daily Mail caused a bit of a brouhaha by accusing brands that monitored social media to help identify and solve customer’s problems of “snooping” and “spying”.

I really can’t get anywhere near the level of hysteria generated by the article not even if I attempted a Brasseye-style spoof. Basically you should go and read it, although you actually shouldn’t as it’ll increase their site traffic.

Anyway, while there’s been enough discussion of this particular incident online I wanted to follow-up with another story of the Mail’s disgusting audacity and hypocrisy that happened to a friend.

Now, just imagine if a company was to trawl through the Internet – not unlike those companies that snoop on customers. But imagine if instead of helping people, this company used the Internet to steal things that belong to Members of the Great British Public.

Then imagine that when an aforementioned law-abiding citizen tells the company that it has broken the law and stolen something the company (or a representative of said company) was to deny it and attempt to cover up the crime by offering desultory sums of money to buy the victim off.

Just imagine if that company was none other than the Daily Mail itself!

Yes. That’s right. The sanctimonious Daily Mail was trawling the web on election night for pictures of voters across the UK reacting to polling stations being closed without all voters being able to cast their vote.

Friend and film-maker, Emily James, just happened to be in one of those polling stations and snapped away on her phone, uploading the images to Twitpic.

While other media outlets saw the images, requested permission to use, credited and paid Emily for her work the Mail simply lifted the images then claimed they were in the public domain which meant they could use them with impunity.

Emily, knowing her rights, asserted that Twitpic’s T&Cs copyright remained with the photographer and invoiced the Mail for a reasonable amount.

What followed was a series of exchanges with the Mail’s Pictures Online Picture Editor, Elliot Wagland, and the Mail’s Group Managing Director, Alex Bannister.

I’d urge you to go and read the full saga over at the Just Do It blog as it unfolds and savour in the sheer hypocrisy of the Daily Mail that on the one hand criticises companies for using the Internet to help its customers while on the other hand is happy to steal content from people. Part 1 is here and Part 2 here

Aside from the audacity of the Mail it’s also slightly worrying that its Online Pictures Editor fails to grasp the basics of copyright in relation to key social media platforms.

However, as Martyne Drake observes on his blog about this particular story, although the Mail’s Group Managing Editor  claims this was a one-off

given the number of times I’ve seen them [Daily Mail] attribute copyright wrongly and use pictures from Twitpic and other services (which retain the original copyright of the photographer), it’s not so much an incident that’s happened by accident or carelessness, but downright arrogance.

Enjoy!