PR and the Visual: one-day conference, 9th July 2014

As I’ve blogged over at the (work in progress) Network for Public Relations & Society site we’re hosting a summer conference again this year.

Public Relations and The Visual: Exploring Identity, Space and Performance is a low-cost, one-day that mixes high-profile keynotes, academic presentations, practical case studies and hands-on workshops. All that for #50 (inc. VAT)! Why don’t you book now:

Here’s the basic info:

  • Date: Wednesday 9th July 2014
  • Time: 10am – 4.30pm, followed by drinks
  • Venue: London College of Communication, University of the Arts London, Elephant and Castle, SE1 6SB

The overarching aim of the event is to encourage collaboration and partnership between practitioners and academics to develop new thinking and practice within the field.

Keynote speakers include:

  • Ian Burrell, Assistant Editor and Media Editor, The Independent – PR’s Identity in a Post-Clifford World
  • Glenn Tutssel, Executive Creative Director, Brand Union – Where Next For PR and Visual Communication

Panel discussions will feature case studies from Edelman, Wolfstar and Unity as well as academic papers covering:

  • Images of Public Relations in Popular Media – How is PR and its practitioners represented in fiction, television and film? What impact do these visualisations have on the way PR practitioners see themselves and the ways in which the public sees PR?
  • Public Relations Identity – How do PR practitioners view themselves? What are their identities and how do these shape contemporary professional and personal practice?
  • PR and Immersive Environments – How can PR practitioners use experiential tactics and performance as a communications tool? What role does creating new physical realities play in changing behaviour, beliefs and galvanizing word of mouth?
  • Branded Spaces: PR as Place and Space – How can spaces and objects be used as PR tools? PR practitioners are used to exhibition and event spaces but what more can be learned about the way the built and designed environment creates narratives?
  • Designing Stories: PR as Visual Communication – How can the relationship between PR and design be used to full effect? From graphic design to poster and film; from comics to animation; how can visual storytelling be used to persuade and stimulate relationships?

A series of practical workshops will also be available during the conference:

  • Film-making for PR
  • Creating Vines as branded content
  • Using animation in PR
  • Creative photography for PR

The cost for attending the whole day is £50 (inc. VAT) and has been kept deliberately low to encourage participation. The cost includes access to all keynotes, presentations, workshops, lunch and post-event drinks reception. Book your place now:

Speaking at Netroots UK this Saturday

Just a short post to say I'll be sitting on a workshop panel at this Saturday's (8th January) Netroots UK event: "A one day event to help network and inspire progressive activists working on the web."

It promises to be an interesting event with a host of great speakers and an even more interesting set of fringe sessions.

Officially the day is being organised to bring together hundreds of grassroots activists in central London for a day of workshops, discussions and networking with organisers offering the opportunity to:

  • Hear from innovative and effective campaigns in other fields
  • Make useful contacts with key people and organisations
  • Get practical training in digital techniques and technologies
  • Take part in the debate on the future of UK activism

But I'd go even further and suggest it looks as the event will do a pretty good job of cross-fertilising some of the more formal campaigning organisations with some other more loosly organised ones, e.g. UKUncut, Disabled People Against Cuts.

Add to the mix some important thematic sessions like activist security and international perspectives and there should be a heady brew of ideas for action.

I'm speaking on the Working with social media panel and plan on discussing how to use online networks to campaign.

Anyone going that fancies meeting up drop me an email or tweet!