As a member of the CIPR’s Social Media Advisory Panel I spent a fun afternoon last Wednesday taking part in a ‘PR Hackday’ on the subject of paid media.
It was a good session with lots of productive discussion – both within the room and with practitioners at large via a Twitter Q&A.
Paid Media is major opportunity for the PR sector, but there’s a risk that PR will fall (further?) behind competing industries if they don’t recognise the opportunities and do something about it.
At least one participant in the Twitter Q&A remarked that paying to amplify messages or content wasn’t PR’s job. Could you ever imagine hearing an advertising or SEO agency saying: “We don’t do earned media. That’s PR.”?
At the end of the afternoon the panel had produced a useful series of resources for the sector, including:
- A blog post: ’10 PR Hacks for Paid Media’
- An audio interview
- A summary video (above)
- Storify of the Twitter Q&A
Take a read/listen/watch and tell me that PR doesn’t do paid!