Following on from receiving a Berocca blogger stress relief pack last week Rick Lamb and Lolly Borel have more round-ups and analysis of the campaign.
Rick actually manages to identify the people behind the initiative... step forward digital marketing agency i-Level.
I'm presuming it was their social media unit, Jam, who came up with the strategy and execution. I'd recommend them to use a bit more personalisation and transparency in their communications. ;-)
Yeah I probably shouldn't be promoting the work of rival agencies if I want to get on in life. Maybe the plug will convince them to send me a pack...
Posted by: Rick Lamb | August 26, 2008 at 01:48 PM
hey Rick! Actually I think discussing other agencies oenly and honestly *will* definitely help you get on - at least in the social-media-cum-digital world.
If you want a pack, just start criticising them ;)
Posted by: Simon Collister | August 26, 2008 at 04:30 PM