I was discussing what makes a video or idea go 'viral' this evening at a colleague's leaving do. We both agreed that any video or idea is pretty much guaranteed to go 'viral' providing it is mind-blowingly brilliant and original and compels anyone seeing it to share it with someone.
But on getting home and reading this week's Popbitch I came across the new Weezer video which led me to discover that there is possibly one other type of content that is even more compelling than mind-blowing originality: ripping-off mind-blowingly original content.
The video to Pork and Beans crams in more internet memes that I could possibly digest in one watch. I was going to try to list as many as I found but then though 'Sod it.', I'll just embed it.
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