Tomorrow sees the UK launch of the Edelman Trust Barometer, the de facto indicator of 'trustworthiness' across business, politics, media and civil society.
Edelman's Global President and CEO, Mr Richard Edelman, will be in town to discuss the findings and what they mean for the PR landscape. He'll be joined by UK CEO Robert Phillips, former Sunday Telegraph editor, Patience Wheatcroft and Daily Mail columnist and political commentator, Quentin Letts.
As previous years have shown - expect a significant (and rising) level of influence from 'people like me' and social media.
I'll be live twittering the event, as will Edelman's European President and CEO, David Brain.
For updates try following http://twitter.com/simoncollister and http://twitter.com/davidbrain from 8am GMT.
Technorati tags: Edelman Trust Barometer, Richard Edelman, Trust, Twitter,
great, looking forward to it....
Posted by: Wolfgang Lünenbürger-Reidenbach | January 21, 2008 at 06:17 PM