Simonsays: Edelman Trust Barometer - UK findings and video

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Edelman Trust Barometer - UK findings and video

I've had a couple of requests for the UK specific results from yesterday's Trust Barometer launch.

I haven't got managed to get my hands on Robert, our UK CEO's presentation yet, so I have embedded a video of his presentation of the key UK results below.

The over-riding - and perhaps surprising - result was that trust in Britain has seen a significant upward leap. There are a number of speculative reasons for this as Robert outlines.

PART 1

PART 2

Technorati tags: Edelman, Edelman Trust Barometer, Robert Phillips

January 23, 2008 in Current Affairs, New media, Newspapers, PR, Research | Permalink

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