There was an article in yesterday's Media Guardian which gives more of an insight into Campaign TV [paywalled] - the left-leaning online video site which I blogged about at the weekend.
Gez Sagar, one of the founders, tells Meg Carter:
"The Labour Party and trades unions make many films ... some of these have recently been made available to a wider audience via YouTube but the quality isn't great and you can't guarantee what other pieces of content you might end up next to."
Uh-oh. Two things spring to mind which Gez might want to consider:
- 'what demand is there for high-quality campaign videos?' - Webcameron and 18 Doughty Street by Gez's own admission are the most successful british politics video sites and do they offer 'high-quality', party endorsing video content? Erm. No, they're successful because they contain genuine, engaging and interesting content.
- 'you can't guarantee what other pieces of content you might end up next to' - And that is a problem because.... essentially YouTube's ability to distribute its content is a major benefit to anyone wishing to empower its audience rather than a drawback. By giving people the ability to use and personalise your content you're allowing them to evangelise and advocate the cause on your behalf.
Still it's early days and Gez, you know where you can get hold of me.
Technorati tags: Media Guardian, CampaignTV, Gez Sagar
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