I'm currently researching for my PR Diploma dissertation which will explore the ability of UK political blogs to set or influence the UK's mainstream media agenda.
Put simply, is there evidence of UK political bloggers breaking or shaping stories that have been picked up by the MSM.
In order to examine the agenda-setting process at work I wondered if anyone could suggest some examples where bloggers have set the media agenda in some way?
The work is non-commercial and any help given will be credited as part of the study's research methodology.
Any suggestions gratefully recived but they need to be UK political bloggers setting the UK media agenda.
Feel free to leave your thoughts/comments below or alternatively email them to me at the email address in my 'about' section.
Thanks!
Technortati tags: agenda+setting; PR+diploma; political+blogging;


I'm sure you're already aware of this one, but wasn't the appointment of Andy Coulson to the top PR job in the Conservative Party broken on Iain Dale's blog?
Of course, scooping the press and setting the agenda are two slightly different things...
Posted by: Richard Bailey | July 23, 2007 at 10:04 AM
Thanks Richard... and yes you're right about scooping/setting media-agenda, but I was falling back on short-hand to cast the net as wide as possible for potetnial examples!
Posted by: Simon Collister | July 23, 2007 at 10:16 AM