Conversation marketing is still marketing

Buzz phrase of the moment seems to be 'conversation marketing'.

I'm not sure where I came across it... but I have a feeling it was the Microsoft/Federated Media campaign that ran/is running in the US.

Well, correct me if I'm wrong but isn't 'conversation marketing' still marketing? And aren't we looking for better, more effective, genuine ways of engaging with people using the internet?

Nick Carr gives his thoughts on the subject in his Guardian technology column.

Technorati tags: conversation+marketing; Nick+Carr; Technology+Guardian

Comments

[Ryan]

Maybe you should ask your collegues in the US. Microsoft is your client, right?

[Simon Collister]

Thanks for stopping by Ryan. As I understand it, the campaign in question was run by Federated Media... rather than Microsoft or Edelman.

[Simon Collister]

I should add that what I'm saying is that we should always be looking for better, more effective and authentic ways of engagement - rather than x is right or y is wrong.