Borkowski: experts in word-of-mouth?

I'm down to speak at a conference on Word-of-Mouth marketing next month (more later). On the bill is Mark Borkowski of Borkowski fame.

Now Mark's agency seems to be generating it's own w-o-m in the blogosphere at the moment.

PR Week reported (sub required) about a film clip of Mark's firm who are moving offices which was uploaded and widely viewed on YouTube.

But then Stephen Davies noticed something fishy. ...The World's Leading... picked it up too as did Drew B. Drew in particular gives the firm a stern critique!

In Borkowski's defence I think he said that no-one at the firm uploaded it... but it's certainly a lesson in generatoing w-o-m

Comments

[Drew B]

He said nobody at the firm uploaded it? Uploadeing your own video on to YouTube is normal! That's not the issue. The issue is who is splogging it up the charts? I wonder who would want to create 400-odd identical user accounts to push it on to the YouTube homepage. Probably nobody at the firm did that either :-)

[Simon]

I've found the original article. It says (ahem): "Borkowski denies the agency posted the clip on YouTube.".

[David Phillips FCIPR]

"Borkowski denies the agency posted the clip on YouTube" is not the issue. The next one may be the expose. Fun huh!