And the winner is...

And the winner of the PR trade mag face-off is as follows:

PR Week Content: (3/5) Gloss factor: (4/5) Value for Money: (3/5) Must have factor: (5/5).          Total: 15/20

PR Business Content: (5/5) Gloss factor: (2/5) Value for money (5/5) - it's free! Must have factor (4/5) Total: 16/20

CorpComms Content: (4/5 ) Gloss factor: (4/5) Value for Money: (3/5) Must have factor: (3/5)        Total: 14/20

Verdict: Good solid effort from CorpComms: it's a young magazine and the only PR monthly so there could be a lot more to come from this one. PR Week: Original and favourite but is it getting a bit tired and incestuous? And the surprise winner is: PR Business. Dodgy quality, but great content. Tackles, some would say, unfashionable but core industry issues; is up to speed on new media and and spikes the London-centric backslapping! Well done.

Comments

[Stephen Davies]

Great stuff Simon! Tagged.

[Simon Collister]

Cheers!

[Stuart Bruce - Wolfstar]

My scores would be:

PR Week: Content 3, Gloss 3, VFM 3, Must Have 4 = 13/20
PR Business: Content 4, Gloss 2, VFM 5, Must Have 5 = 16/20
CorpComms: Content 3, Gloss 5, VFM 2(?), Must Have 2 = 12

Not sure of value for money factor of CorpComms as I've received every issue for free so far (I think). However, if it cost money I wouldn't pay it, no matter how little it was. There is simply nothing much to learn from it.

PR Business needs to raise its game a bit. To totally trounce PR Week it just needs more news - but of the same sort because it is more interesting than PR Week's news.

[Simon]

Thanks for those comments, Stuart.

Are we seeing a PR Week backlash start to escalate???

[Stephen Davies]

Have you read PR Business today? You're in it! They must be keeping an eye out. Good for them.

[Stephen Davies]

They've got your url wrong! They've put collister.typepad.com/simonsays

Doh!

[Simon Collister]

Thanks for pointing that out Stephen! I think they put my URL over a line break! Still D'oh!