Myself and fellow colleagues/members of the The Network for Public Relations and Society have been busy planning our Summer conference over the past few months and we’re delighted to reveal the date and theme of the event and issue a call for participation as well.
Titled Public Relations and The Visual: Exploring Identity, Space and Performance, the conference is a one-day event being held on Wednesday 9th July 2014 from 10am-4.30pm at London College of Communication, University of the Arts London.
The aim of the conference is to bring together PR industry experts and academics to explore and debate the role of visual dimensions in public relations theory and practice. From media representations of PR professionals to branded spaces; issues of identity and performance, the conference will explore these and other visual themes from a societal perspective.
Participants will explore a variety of viewpoints to conceptualise the industry and debate new ways of thinking about and visualising practice. The overarching aim of the event is to encourage collaboration and partnership between practitioners and academics to develop new thinking across the field.
We welcome proposals undertaking an analytical and/or critical examination of the PR industry and practice focused on any aspects of the visual or representational dimensions of public relations. Submissions can be made by individuals, groups or organisations.
Moreover, we encourage challenging and thought-provoking proposals from both practitioners and academics that seek to critique existing areas of PR and help the industry and practice move forward.
The event will be led by two keynote speakers (currently being confirmed) and two broad themes each containing three debates will be explored in greater detail during a morning and afternoon session.
We are looking for academics and practitioners from a range of disciplines who are interested in presenting 15-20 minute papers covering some of the following areas:
Stream 1: Visualising the PR Profession
a) Public Relations in Popular Media
How is PR and its practitioners represented in fiction, television and film? What impact do these visualisations have on the way PR practitioners see themselves and the ways in which the public comprehends PR? Does this change professional and personal identities and the way practitioners behave?
b) Public Relations Identities
How do PR practitioners view themselves? What are their self-identities and how do these identities shape contemporary professional and personal practice? Moreover, what are the dominant and marginalised identities in PR and how do they shape the industry and the wider professionalisation project?
c) Visions of Future
With the boundaries between PR, advertising, digital marketing and search engine optimisation blurring at a frenetic pace what does the evolving landscape of PR look like? Is it possible to sketch a vision for PR practice in a digital world? What knowledge, skills and competencies does such a vision require?
Stream 2: PR as Visual Practice
a) Dramatising society: creating immersive environments
How can PR practitioners use theatre and performance as a communications tool? What role does creating new physical realities play in changing behaviour, beliefs and galvanizing word of mouth?
b) Branded spaces: PR as place identity and spatial communication
How can space be used as a PR tool? PR practitioners are used to creating and using exhibition and event space but what more can be learned about the way the built and designed environment creates narrative and discourse? How can this be used as a creative PR component?
c) Designing stories: PR as visual communications
How can the PR and design relationship be used to full effect? From traditional graphic design to poster and film; from comic strips to animation; how can visual storytelling be used to persuade, influence and stimulate relationships?
If you would like to present please email: s [dot] collister [at] lcc [dot] arts [dot] ac [dot] uk by 30th April 2014 to express interest in participating. Fuller papers and presentations will be due by 31st June 2014.
Let me know below if you have any questions!