Last night was the second of our LCC PR Guest Lectures, supported by Precise: media monitoring and evaluation.
Weber Shandwick’s UK & EMEA CEO, Colin Byrne, gave a great overview of the direction the PR industry is heading. He covered a lot of areas that most smart practitioners regularly allude to, but gave some useful contextual insight and evidence to argue for a cohernent future direction.
A Storify summary of the event is below:
More information (and how to book) on the two remaining FREE PR guest lectures is here.