Firstly, he observes that while the big debate has been about the purchase and subsequent predicted editorial direction of ConservativeHome, Ashcroft has also bought access to the remains of online political TV channel, 18 Doughty Street. Mark suggests that will give Ashcroft and the Conservatives a fully-fledged capacity to develop and deliver high-quality multi-media content in the run-up to and during and election – free from Ofcom's and the Electoral Commission's restraints of course.
Marks puts it more directly, suggesting the Conservatives will have "basically everything you need to make the kind of attack ads the Americans are famous for and that Tim Montgomerie et al have already dabbled with."
Secondly, just as Google paid $1.85bn for YouTube's community of users, Mark argues that Ashcroft has also paid a huge sum (£1.3m) for ConservativeHome to access its userbase – a community of right-leaning individuals active online. Invaluable for swaying undecided voters, some might argue.
Both arguments remain unconfirmed or unproven. But it certainly adds more excitement and intrigue to the way the general election will play out online.
You can also read ConservativeHome editor, Tim Montgomerie's, own take on the sale here