I was asked to deliver a lecture to final year PR and advertising students at Southampton Solent University late last year and thought it would be good to share my slides. The lecture was about how non-profit organisations can adapt to deliver communications and marketing activity in the contemporary socially networked world.
It was an hour lecture, but I have added in some additional material that addresses how some of the ideas raised in the lecture can be implemented within organisations. This detail draws heavily on the thinking myself and ex-colleague, Marcus Hickman, worked up for a session with Oxfam UK when we worked at We Are Social.
Would love to hear any feedback!