Hello there. I’m Simon. Thanks for stopping by.

I currently work as a senior lecturer at London College of Communication, University of Arts London. I help teach under-graduates and post-graduate students about public relations (PR), communications – particularly how social media is re-shaping these fields. I also teach students about critical and cultural theory and how we can understand PR from such perspectives.

Before this I used to work as consultancy director at We Are Social where I researched, analysed and applied emerging digital trends to help clients innovate, restructure and optimise their communications and marketing functions and activity. More detail about the great clients and projects I worked for and the exciting approaches we deployed (within reason obviously!) are available on request.

Before We Are Social I worked in senior digital roles for the global PR firms Edelman and Weber Shandwick.

I’m currently researching a PhD at Royal Holloway, University of London. You can find out more about that here and more about my research publications here.

I’m a founder (and current) member of the Chartered Institute of Public Relation’s Social Media Advisory Panel. Last year I edited the CIPR Guide to Social Media Monitoring.

I’m also a former Non-Executive Director with the Open Rights Group, a UK based digital rights NGO campaigning to protect civil liberties threatened by the poor implementation and regulation of digital technology.

For more information about anything, please do drop me an email: simon [dot] collister [at] gmail [dot] com