CIPR Social Media Panel: Guide to Paid Media

As a member of the CIPR’s Social Media Advisory Panel I spent a fun afternoon last Wednesday taking part in a ‘PR Hackday’ on the subject of paid media.

It was a good session with lots of productive discussion – both within the room and with practitioners at large via a Twitter Q&A.

Paid Media is major opportunity for the PR sector, but there’s a risk that PR will fall (further?) behind competing industries if they don’t recognise the opportunities and do something about it.

At least one participant in the Twitter Q&A remarked that paying to amplify messages or content wasn’t PR’s job. Could you ever imagine hearing an advertising or SEO agency saying: “We don’t do earned media. That’s PR.”?

At the end of the afternoon the panel had produced a useful series of resources for the sector, including:

Take a read/listen/watch and tell me that PR doesn’t do paid!

 

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