The report, which surveyed 136 agency and in-house teams, highlights a number of key themes which for those in and observing the UK’s PR industry should make interesting findings.
It’s a good report but at the moment I just want to pull out a couple of revealing results:
- Nearly half (46%) of PR practitioners surveys spend only 1-10% of their budget on digital
- The top activity that measly budget is spent on is web design and build
- Followed by social media monitoring
- … and then SEO
I find this interesting partly as while optimists might say that PR is adapting is also highlights the fact that the core digital services undertaken by PR agencies overlap with wider – perhaps more specialised – sectors.
Great that PR is competing on more levels, but does it have the specialist knowledge to compete and win? See my previous post about PR, social media and specialisation.