Some new stuff on social business

Apologies for the radio silence. If there's anyone still hanging on the edge of their seat for a new post, I've been busy working and PhD-ing. Sorry.

But I thought it was worth posting a couple of links to blog posts I've published over on the We Are Social blog, predominently about a new area of practice in which we've been doing a fair bit of thinking and doing.

Firstly, there's a piece about social customer service – what it is; how organisations can integrate it into their marketing and communictions activity – and hopefully how they can get it right!

Secondly, there's a post reflecting on the transition more and more clients are starting to make once they've launched and embedded social media marketing programs. More often we're seeing clients going from being a 'social brand' to becoming a 'social business'.

Enjoy – and hopefully I'll be back around these parts soon :)

 

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