CIPR Summer Social: is the PR industry falling behind SEO?

I’ve been very remiss in failing to mention and big up the CIPR’s Summer Social.

The Summer Social is a series of informal meet ups organised through the CIPRs Social Media Advisory Panel (DISC: of which I am a member).

So I'm making amends as of now and urging anyone in the PR, marketing and social media sectors to get along to this week’s event as it tackles an oft-debated and really important issue: where do the lines between SEO and PR blur? When is it right and where does it put your clients at risk?

The event takes place from 5pm – 7pm at the CIPR HQ, 52-53 Russell Square, London, WC1B 4HP. and is hosted by Speed Communications' Stephen Waddington who asks: "Has the PR industry failed to reskill for SEO – and will social media be the next missed opportunity?":



“Search agencies are increasingly packaging planning, content development and analytics, into a payment-by-results model. It’s a compelling proposition for a marketing director that is seeking guaranteed outcomes.



Now search agencies are starting to use PR tactics such as press releases, by-lined content and wire distribution to drive their campaigns prompting the scrutiny of the role of PR versus SEO.



This week’s CIPR’s Social Summer 2010 workshop will ask what the PR industry can do to regain ground on SEO. And whether social media, like SEO before it, will be the next missed opportunity for the PR industry.”

The idea of Summer Socials is to offer PR and marketing professionals the chance to learn and find out more about social media and a host of related topics.

It’s less formal and structured than traditional CIPR events or workshop which is a good thing as for the £10 cost we serve beer and nibbles and you get to quiz experts and fellow practitioners about the emerging media landscape.

Looking forward, future Socials include sessions from Wolfstar MD Stuart Bruce, MD of Tweetdeck, Iain Dodsworth and Julio Romo with guests form Channel 4 and the BBC.

WHAT ARE YOU WAITING FOR?

Comments

  1. The rise of the relevance of SEO is fascinating and I know of numerous PR agencies that are either working in partnership with their digital counterparts to successfully win pitches or actually employing tech talent to strengthen their offerings.
    We managed the SAScon (Search, Analytics and Social Media) conference in Manchester earlier in the year and it was as mind blowing as those early groundbreaking University of Sunderland social media conferences.
    Hope the Summer Special goes well. I’m sure it will be packed…
    Andy

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