Three quarters of people would switch to alternative free news if Rupert Murdoch has his way

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Since Murdoch made his announcement about pushing for pay-walled content on his titles there's been a lot of discussion about how the future of online content is 'paid for'.

Well, frankly I don't buy it (literally) and thankfully PaidContent:UK has come up with some research that proves the wider public also don't want to buy it either.

According to a write up in the Guardian, PaidContent's research shows that

If … favourite news site begins charging for access to content, three quarters of people would simply switch to an alternative free news source…
  • Just 5% of those readers would choose to pay to continue reading the site.
  • 8% would continue reading the site's free headlines only.
  • 12% of respondents are not sure what they would do.

I really hope this is an accurate representation of how the battle for paid for vs free content plays out.

The risk, of course, is that several major news sources follow Murdoch into paid-for content limiting the offering of free content.

But then I suppose that's why Murdoch and his minions/family are targeting the BBC so vehemently. As long as the BBC continues to serve up quality news courtesy of the license fee then surely his paid-for business model fails.

But then thinking about it, even if Murdoch succeeds in getting the mainstream BBC locked up, what happens to BBC World Service. It's 100% funded by the British Government's Foreign and Commonwealth Office – so surely this outlet will continue to deliver quality, state-sponsored broadcasting?

Tags: paidcontent, Rupert Murdoch, BBC

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