So this week’s edition of PR Week has probably hit desks and if you haven’t read it yet then you will have missed the awesome news that I’ve joined We Are Social. The news is awesome for a couple of reasons, both personal and professional.
First the professional: I’ve been watching We Are Social grow over the past year and a bit and have been impressed by both the clients they’re working with and the work they’re doing. Seriously. Now I’m on the inside I continue to be blown away by the briefs that come through the door and the work that goes out.
That may sound overly sycophantic but it’s a genuine response. The work that’s being planned and delivered at We Are Social is the kind that you don’t believe exists working on the PR agency side. Clearly brands and organisations want to understand social media and its impact on their reputation. But it seems they aren’t turning to their PR agency to deliver this work, instead looking to digital and social media specialists.
The funny thing is: I’ve long been blogging about how the PR industry is losing out to other industries and players in the digital space. It’s taken me joining We Are Social to realise just how far things have gone. But that’s a topic for another post.
On a personal level I’m really happy to be planning and delivering real, juicy, smart, social media campaigns, rather than bolting on digital tactics which was often the case (although not always) when working to a PR brief.
Add to that the fact that I’m tasked with growing the public sector, NGO and not-for-profit work that We Are Social does means I’m working with sectors with which I have a deep personal affinity (in case you aren’t overly familiar with my LinkedIn profile I started out in PR working for NGOs). Moreover, social media comes to the fore when empowering organisations and individuals to deliver issues-based campaigns and citizen engagement.
So that’s the news. I’ve joined We Are Social. I’m excited. You can see it in my tweets. I’m going to Twestival. I’ve started blogging again. I am, as Manuel Castells might say, back in the space of flows.
Tags: We Are Social, Weber Shandwick, employment
Damien Mulley says
Fantastic news Simon, congrats.
Stephen Davies says
Congrats, squire. And congrats to Robin and the rest of W.A.S.
msamayoa says
very cool! congrats to you and the We Are Social team!
Michael Litman says
Congrats Simon, WAS are growing and making a name for themselves.
All the best,
Mike.
Mark Pack says
Congratulations Simon. Hope the new job continues to go well.
Becky McMichael says
Congrats Simon – nice one!
Ozan Sakin says
This article needs to be tagged “cool.” Congratulations.
Tim Pendry says
Really pleased for you – and it’s one in the eye for the conventional guys who let you slip. There are big changes afoot and I just can’t see the ‘old system’ surviving the crisis in the old media …
Sherrilynne Starkie says
Just saw this now. Great news. Am kinda jealous actually, you’re going to have great fun working there.