As seen in PR Week, 28 November 2008. It's very cryptic and also disheartening. I did email Mr Reputation Doctor for a consultation but she or he failed to respond.
I think authenticity, transparency and trust will be another casualty of the economic atom bomb that the financiers have unleashed. It's must easier to pay a one-off fee to salve reputational issues than *actually* invest in listening to your customers and improving the way you do business.
I only hope I am wrong.