You can read the official announcement on the PR Week website.
The more personal account of my appointment is – as ever – here on my blog.
Obviously, making the decision to leave Edelman wasn’t an easy one to make. Edelman has a good reputation in the digital space and I have some great friends there.
However, the opportunity with WS was too good to pass up in terms of my personal career and it seemed the right move to make as PR becomes an industry that must bake digital into the heart of its campaigns, rather than bolt it on as an after-thought.
I won’t start at WS until November and look forward to saying ‘Cheerio’ to my friends and colleagues at Edelman and Spook tonight.