After my bitterness tainted whinge/objective critical analysis (delete as applicable) post last week about the Berocca Blogger Relief
engagement programme stunt what turned up in my inbox today? Lo and behold an email from Berocca saying I could expect my blogger relief pack some time soon.
Am I satisfied? Not entirely. This is partly because I’m vindictive and hold grudges, but mainly due to some unanswered questions I have about why I am being sent a pack now, at least a month after the first batch was mailed out to recipients.
In particular: why am I being sent a pack now, a week after critiquing Berocca’s campaign? Is it coincidence? If it is in respnse to my post it would be nice to get a personalised email explaining so.
In fact, the email I received appears to be an automatically generated one. In double fact, don’t take my word for it:
Hi Simon Collister
Thanks for your submission; your blog has been accepted!
Look out for your Berocca Blogger Relief Pack that will be on its way to you soon.
The Berocca Team
I could be wrong but I don’t start many emails with ‘Hi Simon Collister’.
While I’m on a roll, my blog has "been accepted"? Um,. Sorry, what? Has been "accepted"? I didn’t know I was undergoing a vetting process. Thank you. I’m deeply grateful.
Maybe I am being overly harsh. Perhaps I may have gone a bit overboard for the sake of some fizzy vitamins and a USB stick. Perhaps.
But I simply think that what was a really good idea to connect with a potentially target audience has turned into an impersonal marketing exercise.
Perhaps that was the aim at the outset. But if it wasn’t, then I really feel Berocca have missed a good opportunity for quality online engagement and the opportunity to build some long-term relationships with their consumers.
Still, I’m not complaining about the fizzy sweets though!