Well, I asked the Telegraph’s Communities Editor, Shane Richmond, if he could enlighten us any further and he has kindly posted his response on his Telegraph blog.
What Shane says makes total sense and (perhaps unlike the ultra traditional Eye) I see no reason why media outlets shouldn’t optimise their content.
In keeping with this idea, Shane provides a great insight into what other UK newspapers are doing – or reportedly doing. Shane writes:
"we’re [Telegraph.co.uk] far from unusual. As far as I know, staff at the Times get an email telling them what search terms are bringing people to their site, the Guardian, it’s rumoured, has begun training staff on SEO and the Mail has recently hired an SEO manager."
Intersting times indeed.