So I’m here in Sao Paulo for a couple of days doing some social media training for Brazil’s PR trade body, Aberje, as mentioned in my previous post and while I’m here I’ve been catching up my Edel-colleagues.
Yesterday I had a fantasic lunch with our Digital Manager, Thiane Loureiro at a restaurant where you can buy everything in the place. We had a great discussion over risotto and beer about social media, PR, relationship building, sustainable communications and anarchism – but despite having many shared interests I’m sure I keep mis-pronouncing her name! I think it’s pro: Tee-ahn-nee.
Tee-arn-uh. Thiane – am I right?
And then today I visited Edelman’s rapidly expanding Sao Paulo office to meet the rest of the digital team. Our office is on the twentieth floor so you get quite a view from the window:
Anyway, I sat with the team and we talked about monitoring brands online, the difference between digital advertising and digital PR, the added value of relationship building in the online space and they took me through a couple of case studies – all of which were really cool, well thought-out and executed programmes.
I think it is really cool to see that even in another (pretty different) market that the fundamental ideas behind delivering online PR campaigns remain the same – and more importantly are successful.
The reason for this – I decided today – is that aside from a few cultural differences, people are people throughout the world. They are largely driven by the same desires, needs, likes and dislikes.
By putting them (indeed, us!) at the heart of our work then we can finally start to make meaningful connections with society on a global scale. And that can only be a good thing, can it not?
I’ll end this post with a top quality Brazilian tune, Sex-O-Matic by Edu K. The Amazonian natural world video is amazing too. Check it, as they say: