As an addendum to PR Week’s news last week that John McCain is reaching out to right-wing UK bloggers, Staniforth and LabourHome blogger, Mark Hanson reveals that the McCain camp is currently briefing US bloggers via conference call.
Hanson writes that the briefings for the US Republican presidential hopeful are:
"hosted by Liz Mair, McCain’s Head of Comms. They are done by conference
call and carry a briefing from staffers followed by open Q’s from
bloggers who have dialled in."
Inviting bloggers onto conference calls is fairly standard practice for smart blogger relations in the US IMHO but continues to reiterate that bloggers are now seen as just a relevant media stakeholders as journalists.
Mark’s blog post doesn’t reveal whether the bloggers conference call is held jointly with journalists but he does provide a link to a taped briefing which may well answer that particular question.