I’m in Brazil at the moment doing some training for Aberje, Brazil’s publc relations trade body. Last night when I logged into the BBC to get a dose of home news I was surprised to see several commercial ads running.
I presume that the BBC has an arrnagement whereby if you are accessing their site from outside of the UK they are permitted to serve up adverts, although I don’t recall seeing an announcement about this.
You can see from the screenshot below that there are two banner ads running – one for Subaru (top right) and another for Hublot (bottom left).
Even more interesting was that when I clicked on the iPlayer video to watch footage of the vile, washed-up, excuse for a singer that is Amy Winehouse delightfully try to punch a fan I had to sit through a 30 second TV ad for Subaru first (see image).
I don’t understand the BBC’s rationale for this – aside from generating revenue. It’s not big and it certainly isn’t clever.