Doing some research for a potential client meeting and I came across this gem:
"To get real, marketing has
to get out of the bullshit business. And it can’t do that while it
isn’t touching customers. To touch customers, marketing has to solve a
political problem with sales, which is the main corporate organ tasked
with touching customers directly. As I said in that last link, threre’s
a good reason why VPs of Sales & Marketing tend to come from Sales."
Thank you, Doc Searls.